Global Hotel Alliance reports strong Q2 performance

Global Hotel Alliance has reported sturdy Q2 outcomes throughout all key performance indicators positioning the world’s largest alliance of impartial resorts manufacturers for a optimistic second half of the 12 months.

Strong progress in resort revenues, room nights, GHA DISCOVERY membership enrolments and redemptions of the loyalty programme’s DISCOVERY Dollars (D$) all took centre stage in Q2, reflecting elevated urge for food for stays and experiences throughout GHA’s numerous portfolio.

Room nights and resort revenues surge
Driven by the rising variety of travel-hungry GHA DISCOVERY loyalty programme members, room nights surged 13.4% in Q2, with H1 progress of 17.3% in comparison with 2023. At the identical time, room income shot up 10% in Q2 versus Q2 2023.

Room revenues pushed by worldwide stays
Total H1 room revenues reached $1.3 billion in comparison with $1.1 billion in H1 2023. Turning the highlight on Q2, 67% of room revenues, generated by GHA DISCOVERY members, have been pushed by worldwide stays, dominated by the Maldives (99% of member revenues from worldwide stays), Thailand (92%) and Portugal (89%).

The UK and US ship most enterprise
In phrases of feeder markets for worldwide stays, the UK and US proceed to dominate. GHA DISCOVERY members within the US delivered extra complete room income than another market ($110 million) with 72% of that attributed to abroad journeys, whereas UK members generated the second highest complete room income ($69 million), 87% of which was worldwide.

Most fashionable locations revealed
The UAE got here out on high as essentially the most most popular worldwide vacation spot for GHA DISCOVERY members in H1 when measured by room income, with Italy, the UK and Russia as its high feeder markets. Singapore was the second hottest vacation spot, pushed by members in China and Australia.

GHA DISCOVERY membership and D$ spend hit new heights
A stand-out performer in Q2 was enrolments in GHA DISCOVERY – swelling some 19.5%, with complete membership hitting a file excessive of greater than 27 million by the top of H1.

As membership and stays each rise at a speedy fee and with extra D$ in circulation than ever earlier than, redemption of the programme’s digital forex rocketed 85% in Q2 2024 in comparison with the identical interval final 12 months.

Cross-brand revenues and direct bookings proceed to rise
Growth throughout all the GHA and GHA DISCOVERY ecosystem delivered incremental advantages to the alliance’s resort manufacturers, as cross-brand income positive aspects have revealed. They picked up 31% to achieve $176 million in H1 2024 versus $135 million in H1 2023.

GHA direct web site and app bookings elevated by 40% versus H1 2023, with common spend per member 57% larger on GHA DISCOVERY’s direct channels in comparison with different third-party channels.

These outcomes clearly reveal how GHA resorts are receiving incremental income from GHA DISCOVERY members incomes D$ at one property and redeeming them as a part of their keep at one other.

“Our stellar H1 numbers reflect the huge demand for leisure travel and the strength of our expanding portfolio. We are now entering a phase of sustained growth, buoyed by our unique multi-brand loyalty programme that continues to diversify its offering of new hotels and destinations,” mentioned GHA CEO Chris Hartley.

“This performance also demonstrates the value we bring to our hotel brands and the strong engagement of our loyal members. We look forward to building on this momentum as we move into the second half of the year with July and August already looking very strong.”

GHA’s Q2 and H1 success marks one other milestone within the 12 months the alliance celebrates its 20^th anniversary. Since GHA was launched in 2004, it has grown exponentially to signify a group of 40 manufacturers with greater than 800 resorts, resorts and palaces in 100 nations, whereas the 27 million members of its GHA DISCOVERY loyalty programme, first launched in 2010, generated $2.3 billion in income and 10 million room nights in 2023.