Italy Launches Campaign To Promote 1000 Off The Beaten Path Destinations

Last Updated 5 minutes in the past

Italy has develop into a very fashionable vacation spot for summer time holidays, particularly for Americans. A recent report published by Airbnb revealed that US vacationers are extremely occupied with visiting locations like Venice, Capri, and Florence this 12 months.

The Italian authorities is conscious of the recognition of the nation for worldwide vacationers, and —whereas it helps the nation overcome the pandemic and the Ukrainian conflict disaster— it’s additionally apprehensive about overtoursim.

The Italian Ministry of Tourism and the National Tourism Board have just lately labored collectively on an answer and launched a brand new marketing campaign to advertise spectacular off-the-beaten-path locations.

“This was part of the strategic plan by the Ministry of Culture and Tourism to better connect the well-known areas with those less known,” says Maria Elena Rossi, head of the tourism board, as reported by Euronews.

The new initiative is known as “Viaggio Italiano” (Italian journey) and hopes to point out vacationers unpopular locations with excessive tourism potential. This venture has been described on the official web site as “an unforgettable journey through villages, landscapes, paths, and foods”.

Over 1,000 fascinating villages, 100 landscapes, and 100 strolling routes are being promoted with this new marketing campaign. In the press launch it was acknowledged: “Today, Italy is more desired than ever. Precisely for this reason, it is the ideal moment to intercept visitors, Italian and non-Italians, through a clear and evocative insight: ‘A lifetime would not be enough to discover all of Italy”.

Now vacationers have an interesting information created by specialists to find “the real Italy”, keep away from giant crowds, and nonetheless expertise the fascinating Italian tradition.

Hidden Gems In Italy

The Italian authorities has developed a platform guests can use to find unique and particular landscapes. Users can attempt the interactive map and plan a route or use a filter to decide on a vacation spot inside a particular area.

Travelers will uncover charming quick movies and even historic quotes associated to the situation. These are three examples of the fascinating locations promoted on the web site:

Abruzzo: Not Just Mountains

According to the data featured, on this area Travelers will encounter pleasant individuals and may find out about native historic festivals. Visitors may style the scrumptious native wine and discover its rivers, coast and inexperienced mountains and meadows.

Cinque Terre: In Liguria

In this string of 5 historic coastal villages, vacationers will discover colourful homes, lovely vineyards, and wonderful views from the tops of the cliffs. The web site states that nature has a “strong personality” right here and guests will really feel blissful strolling on its paths.

La Valle Dei Templi, Selinunte: In Sicily

The valley of the temples provides guests an interesting archaeological panorama with Greek tradition and aesthetics. Travelers will discover highly effective power and a really Mediterranean appeal. “Even after millennia, as products of ingenuity and spirituality impossible to be reduced to a simple ruin or a banal postcard image, but to be understood as a historical landscape that honors civilization.”

There can be a particular class for the “Flavors of Italy” the place vacationers will discover a information explaining the normal native dishes, routes with locations to go to to style authentic native meals, and details about meals and wine occasions.

For instance, if a consumer needs to know extra about meals within the area of Puglia, the platform will show details about its fantastic olive oil and wines, particulars about conventional dishes just like the “Panzerotti”, itineraries on the coast, and attention-grabbing details in regards to the “Due Mari wine fest di Taranto”, a gastronomical occasion in Taranto.

Those occupied with trekking and biking routes can even discover invaluable info. The Italian authorities has highlighted 100 wonderful routes to advertise “slow travel” and sustainable tourism. Travelers can uncover Italy by exploring a number of the featured paths like The Mining Route of Santa Barbara in a nationwide park in Sardinia, with completely different routes that may be explored by strolling, bike, or horse using.

More info is accessible on the official web site for the marketing campaign viaggio.italia.it.

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