Alaska Airlines signs PriceEye deal with 3Victors 

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3Victors introduced that Alaska Airlines has partnered with the corporate for its PriceEye answer to produce aggressive fare content material to the provider. PriceEye is a aggressive knowledge answer, powered by AI, that airways make the most of to grasp aggressive pricing positions as a way to improve income technology.

3Victors, which was acquired by ATPCO in December 2023, is utilizing AI to assist the trade in managing their rising quantity of obtainable knowledge and enabling actual time insights. The capabilities of PriceEye will permit the provider to see the complete image of its personal knowledge panorama. As a key person of ATPCO’s different high merchandise resembling its pricing administration device Architect and its merchandising answer Routehappy, Alaska noticed the synergies of using 3Victors knowledge merchandise.

“After a successful proof of concept, we found that 3Victors’ PriceEye is a perfect fit for our competitive fare content needs”, mentioned Dante West, Director of Revenue Management, Alaska Airlines. “The quality, completeness, and timely delivery of the data has been impressive to see, and we are excited to work more closely with the 3Victors team.”

Airline pricing and income administration practices are evolving quickly. PriceEye and its underlying expertise gives airways with best-in-class aggressive pricing knowledge. PriceEye gives knowledge transparency, appends lacking knowledge components resembling fare foundation codes and tax knowledge alongside with model and surcharge knowledge, and gives a reliable service airways can depend on to grasp their aggressive place throughout a number of channels, so that they make knowledgeable pricing selections to generate extra income.

“As the industry moves toward a world where dynamic offers are the reality, they will need to exponentially expand the amount of data they are using for dynamic offerings. PriceEye and 3Victors will play an integral role in this future, and that is why innovative carriers like Alaska are seeing the value in leveraging these AI solutions now. We are excited to help them dive in and advance their revenue management strategies,” added ATPCO’s Chief Commercial Officer, Chris Phillips.

The information comes as 3Victors was not too long ago awarded TravelTech’s AI Company Of the Year.

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