Choice hotels EMEA unveils first hotel to complete brand refresh at the Comfort Hotel Prague City East

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Choice Hotels EMEA, the 100% franchise targeted hotel firm, has  unveiled the first property inside its portfolio to have undergone a serious transformation as a part of the group’s regional brand refresh.

Situated close to Prague’s metropolis centre, the refreshed Comfort Hotel Prague City East, which boasts a pop artwork theme, is aligned with Choice’s new Comfort brand expertise. It stands out by offering value-driven company providing pleasant, heat and vibrant service alongside all-around effectivity at a value level company need, in the location they need.

With franchisees having appreciable flexibility of their design decisions, the newly refreshed Comfort Hotel Prague City East is aligned with the new design philosophy for Comfort which is concentrated on the power of color. Pop-art ornament underlines the general impression all through the hotel, which is seen in bedrooms, corridors, and communal areas, colourfully enhancing its mild, shiny and ethereal areas.

The hotel can be the first in EMEA to showcase the brand’s signature Comfort Hub – a brand new multi-purpose area which is the first space company expertise on arrival. It’s the place they examine out and in and go for something from a morning espresso to a night drink, with a quiet area for working to a lounge space for socialising.

Additionally, guests to Comfort Hotel Prague City East at the moment are warmly welcomed by the hotel’s Roaming Comfort Crew devoted to making certain a memorable and personalised keep. Over the coming yr, Comfort hotels in EMEA are anticipated to reveal their new identities, developed with assist from Choice Hotels. They are inspired to showcase and embrace native, cultural influences since native inspiration is a part of the Comfort brand id by way of the We Love Local! Programme.

As a part of the We Love Local! Programme, 4 bee hives have been put in on the roof terrace of the Comfort Hotel Prague City East leading to a bountiful harvest of fifty kilograms of honey.  The golden nectar harvested graces company’ breakfast tables and in addition serves as a particular token of appreciation for enterprise companions.

Plans to add additional beehives subsequent yr assist the hotels’ contribution to sustainable improvement and fostering biodiversity which is an integral a part of the properties’ “We love local” idea. Commenting on the unveiling of the new Comfort Hotel Prague City East, Choice Hotels EMEA Director of Marketing, Brand and Loyalty, Nick Bosworth stated: “Last yr, we launched into an bold journey to re-energise the complete Choice Hotels EMEA portfolio of manufacturers, aiming to convey readability and definition to our valued franchisees and their company.

“Today, the new brand ethos of our Comfort Hotels comes to life for the very first time, marking an essential milestone in our dedication to serving to franchisees improve their asset worth and ship an distinctive visitor expertise. “We are grateful to the staff at CPI Hotels and the hotel itself for the important work they’ve undertaken over the previous yr to obtain this essential milestone and know company will love the refreshed hotel.

“As we have fun the launch of the new Comfort Hotel Prague City East, lots of of our properties throughout the area are additionally working laborious to craft their very own brand tales and hallmarks with our assist. For many, design ideas are properly underway and as our franchisees have flexibility inside a framework with their design decisions we’re excited to see Comfort Hotels throughout EMEA launch.

“Just like Comfort Prague City East, they are poised to unveil an elevated brand experience that not only stands the test of time but also caters to the evolving needs of travellers.”

Commenting on the unveiling of the newly refreshed Comfort Hotel Prague City East, CPI Hotels CEO, Jan Kratina, stated: “We are thrilled to current the vibrant transformation of Comfort Hotel Prague City East, aligning with Choice’s thrilling new Comfort brand expertise.

“Our dedication to offering value-driven company with greater than only a comfy keep is exemplified in each element of this hotel. From the pop artwork theme that colors our areas to the revolutionary Comfort Hub, and the devoted Roaming Comfort Crew, we’re devoted to making certain a memorable and personalised keep for our company.

“This marks a significant milestone in our journey to redefine hospitality, and we are excited to continue embracing and showcasing local influences through our participation in the We Love Local! programme across our hotels.”Easily reachable from Prague’s airport, the hotel is properly linked to the complete metropolis through tram and metro and with its spacious visitor rooms and trendy facilities, is the excellent base to discover the area.

The Comfort brand refresh responds to unbiased shopper analysis performed in the UK, France and Germany. The findings revealed Comfort prospects search real hospitality and private service. They search a hotel with a contemporary design that gives a heat, vibrant and pleasant place to stick with energising informal areas for socialising, stress-free, sleeping and dealing. whereas additionally embracing and supporting native provenance.

The Choice Hotels EMEA portfolio now encompasses Comfort, Clarion, Quality, Sleep Inn, and the Ascend Hotel Collection – with a various portfolio of properties throughout the UK, Ireland, France, Germany, Austria, Italy, Spain, the Czech Republic, Slovakia, Saudi Arabia, Turkey, and The Nordics.

 

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