‘Drink More Water’ campaign echoes ‘drinking responsibly’ in Bangkok for Songkran 2025 

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Pernod Ricard is bringing again its flagship accountable consuming campaign, Drink More Water, in Bangkok for the second 12 months in a row. The campaign goals to advertise accountable alcohol consumption by encouraging moderation and tackling binge consuming.

A Fresh, Local Twist on ‘Drink More Water’

Building on its world success, this 12 months’s Drink More Water campaign takes a daring step ahead by reimagining hydration in a enjoyable and culturally related means. Moving past simply consuming water, the campaign attracts inspiration from Asia’s love for shaved ice and refreshing avenue treats – fashionable methods of staying cool in the warmth.

For the primary time, hydration stations modelled after native bus stops will likely be arrange at three key Songkran hotspots in Bangkok: Silom Complex, Siam CentralWorld, and Donki Thonglor. These playful stations will present festivalgoers with an opportunity to take a refreshing break, providing complimentary popsicles and water bottles to chill down and recharge. With vibrant, eye-catching designs capturing the festive spirit, every station may also function a super picture alternative. Friendly model ambassadors will likely be available to advertise hydration, encourage accountable consuming, and assist festivalgoers tempo themselves, guaranteeing a protected and pleasant celebration for all.

 Where and How to Participate

The Drink More Water campaign makes it straightforward for festivalgoers to remain refreshed whereas having fun with the Songkran festivities. To take part, merely go to one of many hydration stations on the following places in Bangkok:

 

• Silom Complex | April 12 to fifteen, 2025 | 11:00 AM – 2:00 AM ICT
• Siam CentralWorld | April 13 to fifteen, 2025 | 5:00 PM – 2:00 AM ICT
• Donki Thonglor | April 13 to fifteen, 2025 | 5:00 PM – 2:00 AM ICT

 Festivalgoers can declare a complimentary popsicle by following the Drink More Water Instagram account @drinkmore.water.rp, taking a enjoyable picture at any of the hydration stations, and sharing it on their public Instagram account by way of Story, Reel, or Post. Proof of observe and put up is required for redemption.

“Songkran is Thailand’s most beloved holiday, a time to celebrate with friends and family. At Pernod Ricard, we’re dedicated to helping consumers make mindful choices about when, how, and how much to drink during this festive season,” stated Patrick Castanier, Managing Director, Pernod Ricard Thailand. “This year, we’re reimagining hydration in new and exciting ways, encouraging everyone to stay mindful of their hydration, pace themselves, and ensure the joy of Songkran lasts beyond the celebrations.”

A Continued Commitment to Responsible Drinking

The Drink More Water campaign, a part of Pernod Ricard’s world Sustainability & Responsibility technique, Good Times from a Good Place, was first launched internationally in 2021 and expanded to 9 markets in Asia-Pacificin 2023. Since its launch, it has reached over 600 million individuals on-line and greater than 23 million individuals on-the-ground in 61 markets globally.

Additionally, Pernod Ricard continues to steer the trade in empowering customers with the data they should make accountable consuming selections. As a part of these efforts, the corporate has rolled out digital labels on greater than half a billion bottles throughout 166 markets worldwide.

As “Créateurs de Convivialité,” Pernod Ricard believes that true conviviality can not exist with extra. This philosophy is central to the corporate’s dedication to selling accountable consuming and stopping alcohol misuse. Pernod Ricard encourages everybody celebrating Songkran in Thailand to make accountable consuming a precedence.

 

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