Travel Guide
Film Tourism impacts Phuket real estate with the ‘set- jetting’ appeal
Jul
Known for its beautiful seashores, lush greenery and luxurious resorts, Phuket has lately appeared in various high-profile productions. By positioning the island as an aspirational vacation spot, these productions have additionally affected real estate gross sales, with buyers eyeing Phuket for its film-induced attract.
Set-jetting
Film tourism has all the time been a strong advertising and marketing instrument that helps locations elevate their visibility, attractiveness and advertising and marketing worth. When travellers go to places featured in films or TV reveals it’s popularly identified as ‘set-jetting.’ The idea is shortly gathering reputation and is anticipated to carry document customer numbers to established and up-and-coming cinematographic locations round the world.
Expedia’s journey developments report for 2024 signifies that streamed films and TV reveals are actually the prime sources of journey inspiration at 44%, far outpacing the affect of social media at 15%. This surge in ‘set-jetting’ is having a strong impact on bookings this yr.
Thailand bets massive on Film Tourism
Thailand is one in every of the international locations skilfully tapping into this phenomenon. In 2022, the Thai authorities took a daring step to waive private revenue tax for overseas expertise for 5 years, augmenting an already engaging movie incentive system. Since then, the programme was additional enhanced to supply overseas movie productions a money rebate of as much as 20%, with Phuket rising as a primary location for taking pictures abroad movies.
The so-called ‘White Lotus effect’ named after the hit HBO anthology sequence at present filming on the island, is already impacting lodge bookings forward of the Season 3 launch in 2025. Meanwhile, the chart-topping Netflix romcom ‘Mother of the Bride’ filmed at Anantara Layan Phuket and Anantara Mai Khao Phuket has charmed audiences worldwide with its portrayal of luxurious resorts and beautiful landscapes.
Phuket, an aspirational vacation spot
By positioning the island as an aspirational vacation spot, these productions have additionally affected real estate gross sales, with buyers eyeing Phuket for its film-induced attract. As a end result, the island that already ranks amongst Southeast Asia’s prime locations for second properties has seen a marked improve in property inquiries and investments, additional cementing its standing as a premier luxurious retreat.
“Film tourism is definitely driving the investment value of Phuket,” stated Micah Tamthai, COO of Lifestyle and Real Estate at Minor International. “Investors recognise the value of properties in destinations associated with popular films or TV shows. Owning a vacation home in a place featured prominently on screen enhances the property’s perceived value. Buyers believe they are investing in something special and unique. A well-located property in a film-famous destination can yield higher rental income. Additionally, capital gains are likely to be more substantial due to increased demand from tourists and potential buyers.”
As Phuket continues to shine on the silver display screen, savvy buyers recognise the potential for prime returns on this tropical paradise. For these seeking to journey the ‘set-jetting’ wave, Minor provides a set of premium residential properties.
Situated in the unique Layan Bay enclave, Kiara Reserve provides 46 three- and four-bedroom villas and condominiums scheduled for completion in late 2025. Demand can be sturdy for Minor’s properties located on prime beachfront land in Phuket’s ‘Millionaires Mile’ – Avadina Hills by Anantara and Anantara Layan Residences.
