ITC’s Aashirvaad Svasti celebrates unsung heroes on World Milk Day

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To commemorate World Milk Day on June 1, ITC’s Aashirvaad Svasti Milk introduced #RaiseAGlassofMilk and #SalutingTheUnsungHeroes marketing campaign, to rejoice, admire and specific gratitude in the direction of the devoted dairy employees who kind the spine of the milk provide chain. These people work relentlessly and make tireless efforts to make sure the seamless supply of milk to our households 12 months a yr.

On this event, the model launched a heartwarming video that captures, the eagerness and dedication of those unsung heroes. From the fingers that load milk crates onto supply autos to the diligent distributors who get up within the wee hours to make sure that milk reaches native retailers on time, the marketing campaign showcases the spirit of teamwork and unwavering dedication of all worth chain companions. It actively highlights the pivotal position of everybody concerned, together with dairy farmers, procurement personnel, manufacturing unit employees, truck drivers, distributors and supply boys. While the world slumbers, these people toil tirelessly to carry that refreshing cup of tea/milk to the world because it awakens.

Milk is an integral a part of many shoppers’ every day routine, whether or not it’s having fun with a glass of plain milk, a cup of sizzling tea/espresso within the morning, a bowl of dahi, or relishing the wealthy style of paneer and in addition is a vital supply of diet.  Further, milk and dairy merchandise maintain deep cultural significance in India. From the cherished custom of providing dahi shakkar (curd & sugar) throughout auspicious events to creating festive particular desserts, dairy has been an integral a part of our wealthy heritage.

Sanjay Singal, Chief Operating Officer – Dairy & Beverages ITC Ltd., said “World Milk Day presents a superb alternative for us to spotlight and admire  the significant contributions of all of the devoted and hardworking people who make it attainable for us to benefit from the goodness of milk day-after-day. With this marketing campaign, we intention to precise our heartfelt appreciation to those unsung heroes and encourage folks to affix us in elevating a glass of milk of their honor. ITC is empowering dairy farmers by offering environment friendly market linkages and enhancing their incomes by way of clear milk procurement and customised animal husbandry companies.”

Aashirvaad Svasti invitations everybody to acknowledge these unsung heroes. Join alongside by utilizing the marketing campaign hashtags #RaiseAGlassofMilk and #SalutingTheUnsungHeroes and share your tales/experiences and specific gratitude in the direction of these heroes.

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