Lee Country takes UK representation to boost visitor numbers | News

The Lee County, Florida Visitor & Convention Bureau, a number one journey vacation spot advertising and marketing organisation branded as ‘The Beaches of Fort Myers & Sanibel’ has appointed Four Communications to deal with its gross sales, advertising and marketing and public relations within the UK, Ireland and Scandinavia following a aggressive pitch course of.

Four Communications has been appointed to promote this area of south-west Florida to shoppers, the journey commerce and media with the purpose of elevating consciousness of the vacation spot and growing visitation throughout goal segments.

Tamara Pigott, government director for Lee County Visitor & Convention Bureau stated: “Four Communications produced a wonderful proposal that we’re assured will construct on our present market place and lift consciousness ranges of our lovely pure and genuine Florida seaside vacation spot. 

“The United Kingdom represents roughly 4 per cent of the entire visitation and a considerable financial impression as worldwide company keep longer and spend extra.

“It is our goal to build upon our successes and attract a new audience in the UK, Ireland and Scandinavia.”

Rob Wilson, Four Communications head of gross sales and advertising and marketing, journey and tourism will lead the account.

He stated: “We are delighted to be working for Lee County Visitor & Convention Bureau and selling ‘The Beaches of Fort Myers & Sanibel’ by means of artistic built-in gross sales, advertising and marketing and PR initiatives.

“The area is a longstanding favourite with international visitors to Florida for its world renowned beaches, a commitment to nature and wildlife, and a relaxed way of life that makes for a fantastic holiday.”