‘One Epic Adventure’ campaign launches to target home, international and cross border visitors

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Northern Ireland’s solely designer outlet has joined forces with the province’s hottest customer attraction and the native Council to appeal to the eye of resident day-trippers north and south of the border plus visitors from additional afield.

The Boulevard, Game of Thrones Studio Tour and Armagh City, Banbridge and Craigavon Borough Council have pooled sources to launch ‘One Epic Adventure’ – a summer season tourism campaign designed to showcase a 1-2 day itinerary with leisure, retail and heritage points of interest with a strap line of ‘where dragons, drama and designer outlet meet’.

The joint campaign, which is a primary for all three events, options bespoke paintings by artist Danni Simpson and will run from June to September throughout Out-of-Home, Radio, Paid Social and PR channels to talk to audiences and drive visits.

Chris Nelmes, Centre Director at The Boulevard, mentioned: “There has by no means been a extra thrilling time to go to the Armagh City, Banbridge and Craigavon Borough Council space. The arrival of Game of Thrones final yr has created a standout attraction that speaks to native and international visitors.  The Boulevard is Northern Ireland’s solely designer outlet so for procuring fans, it’s actually the place to be. And the council space is known for its apple orchards, museums, galleries, dwelling historical past excursions and heritage, and inexperienced areas to discover, so there actually is one thing for everybody.

 “With the Park n Ride facility for Game of Thrones stationed at The Boulevard, we’ve been seeing and hearing good things from visitors in terms of the variety on offer  – there really is something for the whole family to do here locally –  and so we came up with the novel idea of working in collaboration to pool resources, creativity, skillsets, network and go out with a strong tourism campaign of our own that equally supports and reinforces the excellent work being done by Tourism Northern Ireland in promoting the region to domestic visitors north and south of the border.”

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