Rakuten Travel seeks to bring foreign tourists to Japan’s less well-known destinations

Japanese on-line journey company (OTA) Rakuten Travel goals to draw foreign travellers to Japan’s lesser-known destinations by the use of its multilingual web site.

The OTA hopes that the positioning can function a complete journey information targeted on each fashionable and less-explored areas even because the Japanese authorities plans to financial institution on the growing recognition of secondary destinations amongst repeat inbound tourists.

According to Rakuten Travel’s world head Jeremy Bek: “There are more hidden gems to discover, so I think people will keep coming back and keep wanting to discover Japan [on a deeper level.]”

Bek defined that up to 30 p.c of worldwide bookings at Rakuten Travel are for travels to secondary destinations, in addition to nature treks and mountaineering expeditions.

A very complete journey information to Japan

In its current incarnation, the Rakuten Travel web site is offered in 9 languages, together with Chinese, Korean, Vietnamese and Indonesian.

It provides a information to automotive leases and a buyer name service to reply to troubles encountered throughout travels, together with varied sorts of genuine lodging, together with conventional ryokan inns, machiya which provide lodging in conventional structure, and family-run minshuku guesthouses.