Singapore Airlines enhances Premium Economy Class in-flight experience

Singapore Airlines (SIA)  unveiled its revamped Premium Economy Class in-flight experience, which incorporates an improved and expanded number of meals and beverage choices, in addition to a brand new amenity equipment. These can be out there on flights from 31 March 2024.

Premium Economy Class prospects will now be supplied a glass of Charles de Cazanove Brut Tradition NV champagne shortly after take-off. They can peruse a tough copy menu card that lists the wide range of meal, snack, and beverage choices which can be out there on their flight. Their chosen meals can be served in elegant custom-made porcelain Premium Economy Class serviceware.

On flights which can be no less than seven hours lengthy, an all-new Out of the Woods amenity equipment, designed completely for Premium Economy Class prospects, may even be out there. These mark the primary complete revamp of SIA’s Premium Economy Class in-flight experience since this cabin class was launched in 2015, permitting the Airline to proceed delivering a particular degree of service to prospects.

Yeoh Phee Teik, Senior Vice President Customer Experience, Singapore Airlines, stated: “Since its introduction in 2015, Premium Economy Class has change into in style with our prospects. They admire the added facilities, heightened consolation, and the additional private house it affords, all at a superb worth.

“At Singapore Airlines, although, our philosophy is to by no means stand nonetheless. We commonly collect buyer suggestions and conduct market analysis, study extra in regards to the evolving worth drivers for travellers, and discover modern methods to proceed delivering a personalised and world-class in-flight experience.

“Based on these insights, we have undertaken this comprehensive revamp of our Premium Economy Class in-flight offerings, which we believe will delight our customers. The result reflects Singapore Airlines’ dedication to enhancing the Premium Economy Class experience to a class of its own.”

Dining Options

SIA has developed over 200 new appetisers, foremost programs, and desserts as a part of this enlargement of the Premium Economy Class in-flight meals. Premium Economy Class meals will encompass a seasonal appetiser, foremost course, bread, dessert, and cheese and crackers, all served on a full-sized tray.

Upgraded bread choices may even embody croissants for breakfast or garlic bread rolls for lunch, dinner, and supper. New appetisers embody garlic roasted prawns with smoked aioli and Patatas Bravas (Spanish fried potatoes), broccoli salad with sizzling smoked salmon, and differences due to the season of Japanese chilly noodles with soba sauce.

Customers could select from two premium foremost course choices, both worldwide or Asian delicacies, on each flight. Highlights embody new dishes resembling Beef Bourguignon served with bacon, mushrooms, greens, and potato gratin, Bak Chor Mee (minced pork noodles), and Thai-style Crab Curry served with a mixture of jasmine rice and brown rice, and seasonal greens with egg.

Customers might also select from an expanded Book the Cook menu, which options as much as 20 dishes out there on rotation, for pre-order no less than 24 hours earlier than departure. This consists of in style selections resembling Singapore Style Seafood Hor Fun and Chicken Biryani, in addition to new additions like Slow Braised Lamb Ragout, Sake Teriyaki (salmon in teriyaki sauce), and plant-based wellness dishes resembling Mushroom Eggplant Meatballs.

Customers can take pleasure in delectable desserts which have been specifically crafted for them. These embody Chocolate Feuilletine Cake, Mascarpone Cream Cake, in addition to Apple Crumble Cheesecake. Meals are accompanied by a small bar of chocolate, in addition to upgraded cheese and crackers.

Lending an air of magnificence, the meals can be served in modern stoneware glazed porcelain serviceware. These can be introduced on a linen-lined tray, together with neatly tucked silverware.

Complementing the meals are a number of wines and Champagne, curated by SIA’s panel of wine specialists completely for the Premium Economy Class cabin. In addition to the Charles de Cazanove Brut Tradition NV champagne, prospects can select between the 2023 Wairau River Sauvignon Blanc and the 2022 St Hallett Faith Shiraz. An in depth number of spirits together with whisky, gin, vodka, signature cocktails just like the Singapore Sling, and a wide range of beers, may even be out there.

Peppermint and Chamomile teas, in addition to sizzling chocolate from Cadbury, have additionally been added to the non-alcoholic beverage choice. These complement the present big selection of choices together with gentle drinks, fruit juices, espresso, and teas.

Between meals, prospects can request for brand new snack choices resembling almonds and cashews. These are on high of the present large number of snacks resembling potato chips, assorted buns, sandwiches, muffins, in addition to flavoured popcorn.

Brand New Premium Economy Class In-flight Amenity Kit

SIA has partnered with Out of the Woods, a US-based producer of eco-friendly and sustainable life-style merchandise, to introduce a brand new amenity equipment for Premium Economy Class prospects. The amenity pouch is created from eco-friendly Forest Stewardship Council (FSC)-certified kraft paper material, and consists of eyeshades and slippers created from recycled PET materials. The equipment additionally incorporates a lip balm packaged in biodegradable materials. Toiletries, resembling dental kits and moisturisers, will proceed to be out there within the bathroom.