Thai Airways chooses Sabre to drive revenue opportunities

Sabre Corporation introduced an growth of its longstanding relationship with Thai Airways. 

Thailand’s flag-carrier opted for Sabre’s superior Fares Manager and Fares Optimizer options to improve its pricing capabilities and drive incremental revenue opportunities.

This settlement additional strengthens the alliance between Sabre and Thai Airways, which already features a long-term distribution settlement. 

By adopting Sabre Fares Manager along with Fares Optimizer, Thai Airways is poised to streamline its fares administration processes, reply extra successfully to market dynamics, improve analyst productiveness, and optimise pricing methods to keep a aggressive edge.

Ahead of the sport

Sabre’s Fares Manager and Fares Optimizer merchandise empower airways to proactively handle their fares, analyze market tendencies, and make data-driven pricing selections with velocity and precision. 

By automating benchmarking and optimizing fare buildings, Sabre’s options assist airways improve analyst productiveness, refine pricing methods, and finally enhance profitability. 

Thai Airways’ head of pricing and revenue administration Nuthaphol Amawatana stated: “By using Sabre’s advanced fares management solutions, we can efficiently monitor competitor fare activities and quickly adjust our pricing strategies to capture revenue opportunities. This collaboration with Sabre enables us to refine our pricing approach, ensuring that we offer the right fares at the right time to our customers.”

Sabre’s vice-president and regional basic supervisor within the Asia Pacific Rakesh Narayanan added: “Our Fares Manager and Fares Optimizer solutions are designed to address these challenges by providing integrated end-to-end automation and intelligence. We are thrilled to deepen our alliance with Thai Airways and support their continued success in an increasingly complex and competitive marketplace.”

Thai Airways not too long ago added new widebody plane to its fleet, in addition to growing frequencies on standard flights, including new routes, and reestablishing worldwide routes, together with to Oslo and Milan.