Thomas Cook India drives revival of MICE business

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With constructive company sentiment driving demand put up pandemic, MICE journey is gaining momentum for each worldwide and home locations. Thomas Cook (India) Limited, India’s main omnichannel journey companies firm, has witnessed robust restoration for its MICE business in 2022 – with over 100% development vs its pre-pandemic ranges. The Company has delivered over 200 bodily teams of between 100-2500 delegates per group, with spends of over Rs 3-4 lakh per individual for premium teams. In addition to incentive teams and conferences, the Company has efficiently managed over 75 worldwide and home occasions; additionally 5 weddings and related occasions, with a powerful pipeline for the upcoming season.

Thomas Cook India’s MICE workforce has operated MICE teams to France, Switzerland, Abu Dhabi, Dubai, Maldives, Australia, Turkiye, Singapore, Thailand, UK, Italy, Hungary and South Africa. Sporting occasions had been a key focus space and the Company managed a number of company teams for the cricket bonanza in Australia and the UK; additionally the World Cup in Qatar.

Thomas Cook India has curated distinctive experiences for corporates, reminiscent of thrilling Harley-Davidson biking and helicopter rides with 360° panoramic views; an unique and thrilling flash mob within the center of Trafalgar Square and an air present within the UK. Gastronomic experiences reminiscent of cocktails-dinner on the hallowed MCG stadium with an Australian cricket legend; a singular sunset eating tour in Paris and London – with scenic views by way of a glass-topped roof; additionally vineyard festivals.

With corporates looking for luxurious experiences, Thomas Cook has efficiently managed premium teams for world CXOs with stays at uber-luxury lodges. Premium experiences included: eating at a Michelin star restaurant and classic aircraft rides; additionally non-public sundowner-dinner sailings with curated native parts and flavours.

Domestic MICE has been a key strategic focus for the Company with Thomas Cook India managing a number of occasions throughout Delhi, Mumbai, Bangalore, Hyderabad, Chennai and Goa. The Company’s MICE workforce has additionally managed an inbound group of 400 prospects within the National Capital Region and 6000 delegates from throughout 130 nations together with UK, USA, Africa, Australia and Singapore – in Mumbai.

Thomas Cook India has managed the distinguished groundbreaking ceremony of the WHO Global Centre for Traditional Medicine for the Ministry of Ayush (GOI) & the World Health Organisation (WHO); the primary ever Digital Yoga Exhibition organised by Ministry of Ayush, Government of India. The Company was additionally the Hospitality Partner for the 4th version of the Khelo India School Games, 2022.

Cruises signify a lovely worth proposition for the MICE sector and Thomas Cook India has delivered a cruise journey for over 600 delegates in Italy; additionally for teams of 30-300 delegates for India sailings. Popular worldwide cruise liners embrace Costa Cruises, Royal Caribbean Cruises, Resorts World Cruises and Norwegian Cruise Line.

Meera Charnalia – Sr. Vice President and Head – MICE, Thomas Cook (India) Limited mentioned, “We have witnessed accelerated business revival of our quantity driver MICE section by providing distinctive experiences to corporates. I’m delighted with the noteworthy supply of our MICE Team – we’ve managed a number of teams starting from 100 – 2500 delegates with budgets of over INR 4-5 lakh per individual for premium teams – indicative of clear urge for food for MICE spends.”

“In addition to worldwide locations like Europe, Turkiye, Australia, UK, Singapore, Thailand, Malaysia, Dubai and Abu Dhabi, Maldives and South Africa, we’ve managed occasions in Delhi, Mumbai, Bangalore, Hyderabad, Chennai, Rajasthan and Goa on the home entrance.We witnessed over 100% restoration vs our pre-pandemic ranges for MICE sector with our sturdy ahead pipeline reflecting a powerful and rising urge for food for MICE journey in 2023 and past.”

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