Go toBritain to host its first trade mission to Australia from 9 to 13 September since 2016

The better of vacation spot Britain shall be on present in Australia as Go toBritain Chairman Nick de Bois CBE leads the company’s first trade mission to the nation since 2016. Go toBritain’s five-day Australian trade mission, happening from 9-to-13 September in Sydney, Melbourne and Brisbane, will see dozens of British journey trade and trade suppliers meet with prime consumers from Australia to do enterprise.

One-to-one enterprise conferences are set to happen in the course of the mission, giving prime Australian journey consumers the possibility to join with British suppliers and locations, be taught in regards to the newest merchandise and improvements on supply and discover new enterprise alternatives.

Go toBritain Chairman Nick de Bois CBE mentioned: “I’m delighted to be main Go toBritain’s first trade mission to Australia in practically a decade, a well timed and worthwhile alternative to harness the robust progress we’re seeing from this extremely essential inbound customer market, forecast to be price a file £1.7 billion to our financial system this 12 months.

“This mission marks a significant milestone for us to reconnect with the journey trade throughout Australia. Building product information additionally broadens itineraries so guests discover extra of our nations and areas, with that spending going into native economies.

“The friendship and connections between our countries already run deep. The size of our delegation shows the enthusiasm from British tourism suppliers to do business with Australia and to hear first-hand from buyers on the motivations and trends driving outbound travel.”

The British suppliers embrace inns, customer sights, vacation spot administration firms, retailers, tour and sightseeing operators spanning the length-and-breadth of the nations and areas.

During the trade mission delegates will even have the possibility to join with prime journey advisors from Australia’s retail sector throughout networking occasions and devoted agent coaching classes, changing the demand for Britain into bookings.

Go toBritain will even be updating delegates on its upcoming multi-million pound ‘Starring GREAT Britain’ marketing campaign, rolling out throughout its main inbound markets from early 2025 together with in Australia. The marketing campaign is harnessing the highly effective draw of display tourism to encourage extra guests to select Britain, uncover extra and keep longer, driving customer spending into native locations. Latest analysis by Go toBritain confirmed 86% of Australians who’re eager to go to the UK are curious about visiting movie and TV places throughout their journey.

Go toBritain’s newest estimates present Australians are forecast to spend a file £1.7 billion on their journeys throughout the UK this 12 months. The variety of Australian visits to the UK has additionally been reaching historic highs. There have been a file 1.2 million visits from Australia to the UK in 2023, up 10% on 2019.